HAVE YOU EVER RECEIVED EMAILS FROM FRIENDS OR CLIENTS THAT WERE WRITTEN IN ALL CAPS? DID IT FREAK YOU OUT A BIT AT FIRST GLANCE?
I hate the instant emotional reaction caused by writing in all caps. Without reading it, it comes across as negative and sparks something inside my brain that says “oh crap, what now”. It causes an initial spike in blood pressure, and puts me on edge – at least if it’s from someone important.
I received an email from a client today that was written in all caps. Freaked me out, then I read it. It had comments like “THAT’S GREAT” and “NO PROBLEM”. The entire email was very positive – and honestly I couldn’t have expected anything different, but just glancing at the CAPS gave me the initial impression that I had somehow screwed something up – of course I hadn’t.
If you are one of those all caps typists, do everyone a favor, turn off caps lock!