Once upon a time, many years ago, I used to work at Office Depot. The retail days of employment are long behind me, but the job wasn’t bad. While we had our busy days, for the most part, the store seemed much quieter than the nearby Staples.
I always found it interesting that Office Depot advertised very little, where Staples advertises like crazy, and they seem to do a good job with it. I mean, who hasn’t heard of the slogan “that was easy”? Hell, they even sell the “easy button” from their commercials. What has Office Depot done that is memorable in advertising? I can’t think of a single thing – and I worked there for a few years!
Today I read that Office Depot is closing 112 stores in the US and Canada, cutting its workforce by 2,200 jobs. It seems that they are in financial trouble, and this is their band-aid solution. I have to wonder though, if they boosted their advertising, they may be able to boost their sales, and in turn allow those 2,200 people to not lose their jobs.